Tuesday, June 22, 2021

Brevity is the true soul of persuasion

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.


https://www.ted.com/talks/niro_sivanathan_the_counterintuitive_way_to_be_more_persuasive?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare 

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